Know And Grow Your Audience - Learn How To Build Connection

Clíodhna Ryan

Design thinking empathy 6 1

Do you ever look out into the audience and ask yourself these questions;

Why does this audience look different to last week? Who are they? Why are they here? How did they find out about this concert?

As musicians and curators, we often experience our audience as a mysterious thing, whose motivations we don’t really understand.

But why is it like this?

Why don’t we approach a concert like a designer, and learn about our audience, so we can know it and grow it?

Why not know WHO your audience is, WHY they come to concerts, WHAT works for them, HOW to talk to them, and WHERE they are getting their information?

Join Cliodhna Ryan on a whistle-stop tour of design thinking, the method designers use to create and innovate, putting people at the centre of the process.

From brief outline of its history, a quick chat about the designer’s mindset, to a whizz through each of its five stages; empathy, definition, ideation, prototyping, and testing; this 90 minute class will be an introduction to a set of incredible tools that you can use to connect with your audience, in order to create concerts and experiences that will have them coming back for more.



PRACTICAL INFORMATION

Who is it for
: People who plan, curate and propose concerts/programmes/workshops/courses/who have chamber groups
Tutor:
Cliodhna Ryan
Number of participants:
Up to 10 (Minimum of 3. We reserve the right to cancel if the minimum is not met.)
Length of course:
90 minutes
What you need to bring:
pen and paper

Details

Sat 29. January 2022, 11:00–12:30


The time is displayed in your timezone: America/New_York Edit Timezone

Price: €30.00

Your Host

Cliodhna Ryan Headshot 1 cropped

Clíodhna Ryan