As musicians and curators, we often experience our audience as a mysterious thing, whose motivations we don’t really understand.
But why is it like this?
Why don’t we approach a concert like a designer, and learn about our audience, so we can know it and grow it?
Why not know WHO your audience is, WHY they come to concerts, WHAT works for them, HOW to talk to them, and WHERE they are getting their information?
Join Cliodhna Ryan on a whistle-stop tour of design thinking, the method designers use to create and innovate, putting people at the centre of the process.
From brief outline of its history, a quick chat about the designer’s mindset, to a whizz through each of its five stages; empathy, definition, ideation, prototyping, and testing; this 90 minute class will be an introduction to a set of incredible tools that you can use to connect with your audience, in order to create concerts and experiences that will have them coming back for more.
PRACTICAL INFORMATIONWho is it for: People who plan, curate and propose concerts/programmes/workshops/courses/who have chamber groupsTutor: Cliodhna RyanNumber of participants: Up to 10 (Minimum of 3. We reserve the right to cancel if the minimum is not met.)Length of course: 90 minutesWhat you need to bring: pen and paper
Sat 29. January 2022, 11:00–12:30
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